‘Touch’ at Decorex

Celebrating 40 years in 2017, Decorex is internationally renowned for being the destination where interior design professionals gather to discover the finest and most coveted luxury products from new, emerging and established talent.

Creating a space that looks good is important, but interiors are more than this, they help you relax; welcome family and friends or get cosy and comfortable. At Decorex this year four interactive areas are being created to explore sight, sound, smell and touch through displays that embrace all of these design senses.

We have been thrilled to collaborate with Country Life magazine, British Wool and two other leading interiors brands - Zoffany and Roger Oates - to explore the tactile possibilities of wool and create the ‘Touch' feature area. This project will celebrate the pivotal role that British Wool plays in classic and contemporary interiors. Countrylife magazine, which celebrates its 120th anniversary this year, commissioned photography of our carpets alongside sheep breeds, the fleece of which is used for our luxury wool-rich carpets. These images will also feature in the September 13 issue of the magazine but if you are attending Decorex make sure you pop over to stand F3 to ‘touch’.