Brintons Carpets is proud to announce that it has been awarded His Majesty The King’s Royal Warrant in the latest review of Warrant Holders. This prestigious recognition reflects Brintons’ unwavering commitment to excellence, sustainability, and its heritage of crafting the finest Axminster carpets.

Brintons was first awarded the Royal Warrant during the reign of Queen Elizabeth II in 1958, a distinction that marked the beginning of a longstanding relationship with the Royal Household.

Over the decades, Brintons has been privileged to deliver bespoke carpet designs for numerous iconic Royal residences. This latest recognition by His Majesty The King in 2025 is a testament to Brintons’ continued dedication to upholding the highest standards in the industry.

Duccio Baldi, Chief Executive of Brintons Carpets, expressed the Company’s pride and gratitude:

"Receiving His Majesty The King’s Royal Warrant is a tremendous honour and a reflection of Brintons’ dedication to craftsmanship, innovation, and sustainability. For more than 65 years, we have been privileged to serve the Royal Household, and this recognition inspires us to continue delivering exceptional flooring choices and service for generations to come."

Image left: Timorous Beasties, Noir Ruskin Butterfly    Image right: Flora and Fauna, Woodland Stag

Founded in Kidderminster, Brintons Carpets has masterfully balanced tradition with innovation throughout its history. The company holds one of the industry's largest historical pattern libraries and maintains its position as the world's largest user of British wool, with one in nine British sheep contributing to Brintons carpets. This aligns with the company's support of the Campaign for Wool, initiated by His Majesty King Charles III, championing wool's natural and sustainable benefits.

Brintons' expertise spans both Wilton and Axminster carpet constructions, with the latter's patented design dating back to 1890. While the company pioneered the industry-standard 80/20 wool-nylon blend in 1950, it has recently expanded its focus to include environmentally conscious 100% undyed wool collections. The new Purely Natural range exemplifies this commitment, offering patterns, plaids, and coordinating plains that combine sustainability with the durability Brintons is renowned for.