Our new ‘Where it Begins’ video explores the process of shearing, washing and drying the wool before it is bailed ready for the next stage of production. We are the UK’s largest consumer of British wool with one in nine British sheep providing wool for a Brintons carpet. Our unique blend of 80% wool and 20% nylon pioneered in the 1950’s is now the global standard for carpet quality, reflecting Brintons high quality materials, processes and people that are all parts of the production process.

This video explores how British wool is naturally stain resistant, naturally fire retardant and easy to clean, producing premier carpets that are long lasting and hard wearing. With shearing a necessary process for sheep, it provides the ultimate sustainable product from a renewable source, producing high quality carpets without depleting natural resources.

Take a look at where it all begins....